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May 10, 2021
Formats Trending This Spring
From singing and dancing competitions to physical game shows to reality dating series, the trend-trackers at The WIT have shed light on which new format adaptations premiering around the world this spring generated buzz on Instagram.
Last month saw the launch of several new high-profile format treatments, including the rebooted Wipeout on TBS in the U.S. The show garnered some 59,000 Instagram followers, with hosts John Cena and Nicole Byer each having their own dedicated social media following: 15 million and 680,000 followers, respectively. The revival of the physical game show that aired on ABC from 2008 to 2014 features contestants competing in wildly creative and hilariously out-of-the-box obstacle courses.
“TBS wanted it to be a little more athletic than it was in the past,” Matt Kunitz, co-creator and showrunner of Wipeout, told TV Formats Weekly of the reboot. “So we worked on a balance between athleticism and humor. They wanted decision points, so on many of the obstacles, the contestants have to make choices: this route or that route. You don’t get to sit and watch previous people run the course. You have to look at the course and think, if I go to the left, I’m going to get hit by three sweeper bars; if I go to the right, there are only two sweeper bars, but I have to leap over those podiums. What’s going to be easier? Those choices make it more of a competitive show. We also wanted a bigger focus on the contestants.”
A local adaptation of the megahit dating reality show Love Island debuted on Neox in Spain, notching up 51,000 followers on Instagram. The format brings young and glamorous contestants to live in a beautiful villa in the Canary Islands, where they are in a race against time to couple up. Love Island originated in the U.K. on ITV and has sold around the world, including in the U.S. Cristina Pedroche (2.9 million followers) hosts the newly launched Spanish version.
Also in Spain, La 1 debuted its version of the BBC One talent contest The Greatest Dancer. With 41,000 IG followers, the series, locally titled The Dancer, sees competitors of all ages and styles fighting to be crowned Spain’s greatest dancer. La 1’s treatment is led by Sandra Cervera (84,000 followers) and Ion Aramendi (28,000).
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