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August 2, 2021
Calinos on Scripted Formats’ Streaming Future
By Chelsea Regan
At the onset of the Covid-19 pandemic, unscripted formats and reality programming emerged as the most coveted content in the marketplace. Cost-effective and easy to produce, those titles were the obvious answers to efficiently fill programming gaps. As the industry continues to adapt and adjust, other content, including scripted formats, is once again finding its foothold.
“As we are starting to slowly see the light at the end of the tunnel with regards to the pandemic, the entertainment industry has slowly begun to rise back on its feet,” says Fırat Gülgen, CEO of Calinos Entertainment. “Nonetheless, its impact will continue to be felt in the coming years as the media trends continue to change; the media industry has always been quick to adapt, and this time around, it’s no different as it continues to evolve despite the challenges.”
Gülgen adds, “Format production is still mainly driven by linear broadcasters, but streaming platforms, too, are increasingly turning to formats for new original productions. However, research has shown that subscribers’ preference for scripted content has remained stronger than the demand for reality formats.”
To meet this sizable demand for scripted programming, streaming platforms have been compelled to invest in original content. “In the case of SVOD platforms, for example, only original content can truly justify a monthly subscription fee, with the original exclusive content being used as a marketing tool,” explains Gülgen. “Streaming platforms are emerging as the new players within the scripted format industry.”
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