May 4, 2021
In this week's edition:
• Globo’s Determination to Deliver
Globally Resonant Stories
• Distributor Spotlight: Bavaria Media International
Globo’s Determination to Deliver Globally Resonant Stories
By Chelsea Regan
At the heart of any successful scripted drama series that forges a connection with viewers—and that broadcasters and streamers would be keen to add to their slates—is a compelling story. “On any platform or window, content has never been more in-demand than it is today,” says Angela Colla, head of international sales at Globo. “And especially stories that connect deeply with the audience, that impact society's behavior and generate conversations on- and off-screen; stories that are in the circle of people's day-to-day conversations.”
To best meet the needs of the market, Globo implemented a new business strategy, integrating all of its content companies under a single brand that unites pay-TV and free-TV channels and digital platforms. “In practice, this means series, soap operas, documentaries, lifestyle and children's content for the most varied windows and platforms, meeting the multiple programming strategies and needs of our partners,” says Colla. “The consumer has always been at the center of our strategy, but with the exponential speed of consumer behavior and habits, the need to establish a deep and true connection is essential and growing. For this reason, our stories reflect real-life trends, which in addition to being exciting and fun, address relevant issues that affect society and form an opinion.”
Colla continues, “We bet on a commercial attitude that aims to enhance the strength of our partners; this attitude will be even more important in the face of the new post-pandemic normal. We want to be close to our customers, even if they are physically distant; we want to know their problems in-depth so that together we can look for solutions. It is essential that we put the consumer at the center, understand who they are and what they want, work with data and information to arrive at the best content solutions for our partners.”
This article continues here.
Bavaria Media International
ADDRESS: Bavariafilmplatz 7, Geiselgasteig 82031, Germany
TELEPHONE: (49-89) 6499-3097
CEO: Dr. Christian Franckenstein
CEO: Dr. Marc Lammek
DEPUTY CEO: Eva Pfaudler
DIRECTOR, INTERNATIONAL SALES: Carlos Hertel
PROGRAMS: Exit: 1x90 min., near-future thriller/sci-fi; Maleficius: 1x90 min., crime; Crimescapes: 15x90 min., crime; Imagining Murder: 16x90 min., crime; Falk: S1-2 12x50 min., drama/comedy; Dr. Dog: 4x90 min. & more eps. in prod., drama; Zoo Doctor—Wild Side of Life: S1-7 84x45 min., drama/romance; Toni, the Midwife: 4x90 min. & more eps. in prod., drama/comedy; Freedom to Kill: 1x90 min., thriller; Merkel: 1x120 min., drama.
TRAILERS: Please visit Bavaria Media International's Screening Room to view clips of Crimescapes, Dr. Dog, Freedom to Kill, Maleficius, Merkel, Toni, the Midwife and Zoo Doctor—Wild Side of Life.
“Flexible programming grabs younger audiences’ attention. Crime procedurals casting relatable protagonists and relevant sci-fi reflecting our modern world are key. Whether utopic or dystopic, eyeballs in every demographic follow and glue to these genres.
Our new crime dramas are iconic and archetypal—whether mundane in plot or extreme, whether in a small town or city. Crimescapes, Imagining Murder and Song of Odenthal are 90-minute crime collections in a variety of German cities with unique characters to lead the investigations.
Sci-fi particularly attracts younger segments via idealism, new challenges and hope. Artificial intelligence currently fuels the genre with a new dimension of social relevance. We [brought] three titles to MIPTV set in near-future scenarios. Exit is a thriller about a young businessman trapped in his own artificial innovation. Hal and Maleficius are futuristic crime dramas in AI-driven settings.”
—Carlos Hertel, Director, International Sales
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