Having trouble viewing this email? View it in your browser.

World Screen Newsflash

February 26, 2021

Global Agency

Global Agency Touts Is That Really Your Voice as a Pitch-Perfect Format

The entertainment format Is That Really Your Voice turns the traditional studio show on its head, asking the judges to make their selections based on looks alone. The concept is an original idea from Izzet Pinto, the founder and CEO of Global Agency, and is poised to be his biggest hit yet.

Pinto created the format in 2013, inspired after having seen a clip of Susan Boyle, who stunned judges on the third season of Britain’s Got Talent with her sensational voice despite her somewhat dowdy appearance. “We all have prejudices when we see people based on how they look, what they wear, their weight, their height,” he says. “We have our own ideas about whether that person is capable of doing something or not, especially when it comes to a performance art. When you look at someone, you develop an idea about if they can sing or not, whether they have a good voice or they don’t. I thought, why don’t I create a game show with musical elements and comedy, like a competition show for guessing music with lots of entertainment value.”

And thus, the concept was born. With a short demo in hand, Pinto and the Global Agency team took the format out to the global market in 2014. The initial feedback was positive, but the take-up was spurred along by the trend toward entertainment guessing games that ensued in the last two years. TF1 was the first broadcaster to come on board, airing the show as Good Singers. The show made its debut in France in July, going to air despite the challenging times brought about by the coronavirus pandemic and delivering the right mix of entertainment and laughs that audiences had been so desperately looking for. Good Singers broke records on TF1 with nearly 3.3 million viewers, becoming the highest-rated new show of the summer for the channel.

On the back of this stellar performance, Global Agency has closed deals in 14 territories for the format, including in Europe. Pinto himself was recently in Russia attending the taping of the local version, which will air as Musical Intuition. “They shot 12 episodes to air on the TNT channel, which is known for its comedy shows,” says Pinto. “I feel optimistic that it could go for 10 to 20-plus seasons—it was so good! During the shooting, even the producers had to stop the show because they were laughing so hard. The host has a background in stand-up comedy. It went really, really well.”

That trip to the studio inspired Pinto in other ways as well. “In the last 14 years of Global Agency’s history, I have been motivated a couple of times to become a producer,” he says. “I just didn’t think I had the right project to enter into production. I thought, my first production should really work! People have expectations. But in Russia, I was triggered, and I will produce Is That Really Your Voice in Turkey. I have spoken with one of the leading TV channels in Turkey; they want the show. I think it could be on-air by this summer.”


He says that the format lends itself well to these pandemic times, both in terms of production safety and audience appeal. The show can be filmed with a relatively small audience compared to other entertainment talent shows, as the focus remains on the six celebrity panelists, who are divided into two teams, and the host. “This is such an easy-to-follow show,” Pinto says. “As a viewer, you are always guessing: good singer or bad singer. It’s fun to play. As a family or with friends, everybody can make their guess. In a couple of minutes, it is revealed if your guess was right or wrong. It’s a fun game. It involves celebrities, amazing music, a great stage; it’s a shiny-floor entertainment program. It has all the dynamics of a good show.”

The performance on TF1 was testament to that, he adds. “At the end of the day, it’s all about numbers; you look at the ratings. There’s a lot of competition in France, and the results were amazing. I expect similar results in Russia. I find this show to be risk-free.” Along with the strong ratings for TF1, the social media buzz for the show was overwhelmingly positive.

This all has given Pinto much confidence and enthusiasm for the company’s performance in 2021. “For a long time, we didn’t have a big prime-time franchise. Having one of these changes the dynamics of the business; there are much bigger license fees. Mostly, our successful formats were daytime, daily shows. We now have a big chance to achieve a major brand.”

The format has been submitted to award competitions around the globe, and Pinto is hoping to see acclaim on that front for the show as well. “Since it’s my own creation, it’s like one of my kids. Seeing it grow and be appreciated by the public, attracting millions of viewers, is so much fun. It’s a dream come true!”

See Global Agency’s Winter 2021 Showcase here.

More from Global Agency

Waiting For You

***Video***(Drama, ongoing) The enchanting love story of Kadir and Ayliz takes viewers on a gripping journey involving a deadly earthquake, a family’s break-up and fateful reunion. A chance encounter between the lovers-to-be in Doha leads to an astonishing series of revelations exposing the truth about their families. When Kadir’s grandfather is killed in a dispute and Kadir’s real brother emerges, the full extent of the fascinating family drama is revealed. Now Kadir must shoulder family responsibility and overcome challenges to his blossoming romance with Ayliz.
Watch now on WorldScreenings.com


***Video***(Drama, ongoing) In this electrifying drama, taxi driver Ali Riza sacrifices his own ambition to support his family, only to be drawn into a vicious mafia feud. The fast-paced thriller sees him rescue a woman pursued by the love-crazed son of an underworld kingpin, leaving him to face a deadly threat of revenge. Halide, herself the daughter of a mafia boss, has already suffered the pain of her family being massacred and turns her back on the criminal world. Now with the wedding of Ali Riza’s sister doomed to end in tragedy, he must seek his own vengeance as the enthralling plot builds to a climax.
Watch now on WorldScreenings.com


***Video***(Crime drama, 8x60 min.) The discovery of a corpse on Istanbul’s coast sets detectives Kemal and Settar in pursuit of a dervish serial killer in a series enriched with traces of Ottoman and Islamic history. The analytically brilliant Kemal and instinctive Settar overcome their differences to solve a series of mystical clues left by the murderer. While Settar’s conscience struggles to cope with the suicide of his son, Kemal turns to Yaşar, both as an Islamic history expert to solve the mystery and as a lover. When the murderer warns in a recording there will be more victims if demands are not met, they must race to solve the killer’s grim puzzle.
Watch now on WorldScreenings.com

Mr. Wrong

***Video***(Dramedy, 43x60 min.) Ezgi’s surprise party for her lover Soner ends with the trauma of seeing him in the arms of another woman, and her friends berating her for her choice of men. The handsome and wealthy Ozgur too appears to be Mr. Wrong, racing from fling to fling while Ezgi’s life unravels. But they end up spending the night together after Ezgi is distraught to see Soner propose to another woman in Ozgur’s bar. As their friendship blossoms, Ezgi is destined to be drawn closer to Ozgur, awakening hopes of the happy ending she always desired.
Watch now on WorldScreenings.com

Rise of Empires: Ottoman

***Video***(Historical epic/docudrama, 6x60 min.) In 330 AD, a magnificent city emerges at the crossroads of the world: Constantinople. In 1453, the Roman Emperor Constantine XI and Sultan Mehmed II fight an epic battle for the city. Out of the carnage, one ruler will emerge victorious and change the course of history. This landmark, event co-production from Hollywood and Turkey will showcase the drama and the history of the rise of one empire and the fall of another. This docudrama miniseries unfolds like a real-life Game of Thrones as it chronicles Mehmed II’s fabled rise from 12-year-old child Sultan to ruler of the Ottoman Empire and the founder of Istanbul. With epic visual effects, a stunning cast and the insights of world leading academics, one of the key moments of the last millennium will be brought to life in stunning clarity.
Watch now on WorldScreenings.com


***Video***(Dramedy, S1: 161x60 min.) Sanem and Can are two independent souls with contrasting experiences of life who discover love and one another in the heart of Istanbul. From her quiet district by the seaside, she is plunged into a chaotic world of corporate intrigue and deception in the city. There she finds the worldly-wise Can, reluctantly drawn back from his travels to his father’s company. Together they launch on a roller-coaster ride of romance filled with fun, jealousy and adventure.
Watch now on WorldScreenings.com


***Video***(Drama, 93x60 min.) Gülperi is forced to give up her childhood dreams by a domineering father and flees to seek salvation in married life in a provincial town. The tragic death of her husband leaves her at the mercy of his hostile family, fighting for the love of children who have been turned against her. Fleeing to Istanbul, the rediscovery of her first love rekindles hope of rebuilding a family torn apart. But her struggle to keep the family united is only just beginning as she battles with the competing demands of maternal love and romantic passion.
Watch now on WorldScreenings.com

Is That Really Your Voice

***Video***(Singing talent show) In this fantastic new entertainment show, we turn the traditional studio format on its head because the judges have to make their selections based on looks alone! Every week, 15 contestants will come onto the stage, each with a numbered label and each of them saying that they can sing. While some of them may have great voices, others will certainly not! However, they are all convinced that they can sing very well. The aim of the three jury members—all of them famous singers—is to guess who is good and who is not. The jury members need to guess correctly over the course of four rounds in order to win points for themselves. At the end of every episode, the jury member with the most points will be that week’s winner. They will win €20,000, which is distributed among the contestants who helped them to win.
Watch now on WorldScreenings.com

Boost or Split

***Video***(Quiz show) In this thrilling show, contestants have the chance to multiply a €1,000 money pot as high as millions in a test of knowledge, throwing skills and gambling instinct. After each of three questions in three rounds, they can boost their winnings by up to €20,000 by throwing balls at a Money Hive grid of 21 boxes, but risk losing it all. After each round, they can multiply or divide their winnings in the “Boost or Split” by hitting green or red boxes. As the stakes increase, it becomes more entertaining for viewers but more nerve-racking for contestants prepared to gamble and boost or split their winnings.
Watch now on WorldScreenings.com

Cleaning Masters

***Video***(Reality competition) Housework becomes a fun and fierce battle for a major prize in Cleaning Masters as five contestants compete to clean the dirtiest of houses. Under the celebrity host’s watchful eye, each day a contestant shows off their cleaning talent and the others score their performance. Viewers receive housework tips as they enjoy the host’s encouragement and the contestants passing judgement on each other. The tension rises as the host scores the competitors each Friday, helping decide whether the viewers’ favorite is crowned “Cleaning Master.”
Watch now on WorldScreenings.com

Visit Global Agency’s Screening Room

Global Agency Contacts: Işıl Türkşen, Sales Director, Asia, Baltics; Şenay Taş, Sales Director, CEE, Greece; Ivan Sanchez, Sales Director, Latin America; Gözde Sergili, Sales Director, Europe; Deniz Tüzün, Sales Director, Russia, CIS, Poland, North America, Canada, U.K., Australia, New Zealand; Miroslav Radojevic, Sales Director, MENA, Africa.


Subscribe | Video | Feedback | Advertise | RSS | Twitter | App: Android - iOS | LinkedIn

Want to be featured in an upcoming WorldScreenings? Contact Ricardo Guise.

This email was sent to you by World Screen. To ensure that it is not labeled as spam, please add worldscreenings@worldscreen.com to your address book. If you would like to unsubscribe from WorldScreenings please go here.

If you were forwarded WorldScreenings and want your own copy, or would like to sign up for any of our other newsletters, please click here. For other subscription questions, please contact Dana Mattison.

Copyright © 2021 World Screen. 1123 Broadway, Suite 1207, New York, NY 10010, U.S.A.

WorldScreenings is a World Screen publication. No part of WorldScreenings can be used, reprinted, copied or stored in any medium without the publisher's authorization.