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World Screen Newsflash

July 2, 2020


Mediatoon’s Catalog Is Tuned In to the Times

***Image***Mediatoon Distribution offers a wide range of kids’ genres with a vast array of central themes targeting many different age groups of children. From Tom and Lili and Sardine in Outer Space to the upcoming Kid Lucky—based on the Lucky Luke graphic-novel character—as well as Martin Morning, Little Furry, The Fox-Badger Family and Yakari, which centers on a young Native American boy, its catalog covers it all.

Sardine in Outer Space takes place in space, Kid Lucky takes place in the Wild West; then there’s Martin Morning, which takes place in school, for example,” says Jérôme Alby, Mediatoon Distribution's managing director. “That’s one of the key [aspects] of our catalog. And also the face value that these shows carry. A lot of them are book adaptations, which are good for the family; our catalog is mainly based on titles that are perfect for kids and families.”
As the coronavirus has led to more family viewing time than ever, Mediatoon’s slate was primed to cater to this broader audience in addition to offering shows with an educational component, ideal for kids staying home from school amid the global pandemic. Among the shows with high educational value on offer from the Paris-based company is Taratabong, the World of the Meloditties, which features talking instruments that teach kids about musical notes and the instruments that make them come alive. Alby also points to Quiz Time, “a quiz show in which Professor Zack asks questions to kids. In each episode, there are three themed questions—from geometry, simple mathematics, things like that.”

In addition to the impact of COVID-19, the content industry is now having to reckon with the need to have more diverse stories to offer, as protests inspired by the Black Lives Matter movement in the U.S. indicate, among other things, how much work yet needs to be done to foster a more accepting and equitable global society. And again, Mediatoon finds itself somewhat ahead of the curve, with many of its shows already delivering diverse storytelling.

Yakari, for instance, follows a little Sioux boy who has the magical ability to communicate with animals. “Another show that is very famous in our catalog is Inami, about a boy from an Indian tribe in the Amazon,” says Alby. “But the key thing is that our heroes are mainly animals who live together, and in that way, we actually promote diversity and acceptance.”

The Fox-Badger Family, produced by Ellipsanime and Dargaud Media, is a perfect example. The preschool adventure comedy centers on the family that’s created when a badger named Edmund falls in love with a fox named Margaret and they move in together with his three badger offspring and her fox daughter. “In wildlife, sometimes foxes and badgers share the same burrow,” notes Alby. “It’s a blended family because it’s technically two different animals that have learned to live together. There’s also the thematic of living and being brought up by someone that is not your biological dad or mom.” The show is a 2020 TV France International Export Awards nominee and one of the three best-exported French shows for 2019. Lucas etc., a live-action series that is performing better every week, according to Alby, also features a blended family and diversity within Lucas’ group of friends.

“It’s one key thing that America has in common with Europe,” says Alby. “Both are parts of the world that are melting pots. We’ll build stronger things to that.” And as a company that mainly operates within the world of animation, Mediatoon can continue to deliver more content—across all kids’ genres for all ages—despite a pandemic that has caused more than a hitch for many businesses.

“A very good thing about an animated show and animated characters is that they’re quite immune to viruses,” says Alby. “For the time being, and we’re really crossing our fingers, our production lineup has not been affected by the coronavirus. So, my hope, my deepest hope, is that it won’t last too much longer and that we’ll continue that trend.”

See Mediatoon Distribution’s Summer 2020 Showcase here.

More from Mediatoon Distribution

Kid Lucky

***Video***(Comedy, 52x12 min.) Kid is a slingshot ace destined to be a great cowboy. Wherever Kid and his friends go, adventure is sure to follow!
Watch now on WorldScreenings.com

Tom and Lili

***Video***(Comedy, 52x7 min.) Siblings Tom and Lili live in the family restaurant. This explosive duo takes dynamism everywhere they go and disaster is never far away!
Watch now on WorldScreenings.com

Sardine in Outer Space

***Video***(Adventure, 52x12 min.) Follow Sardine, Little Louie and The Captain Yellow Shoulder’s intrepid crew in their never-ending fight in space against super villain Supermuscleman and his evil sidekick Dr. Krok!
Watch now on WorldScreenings.com

Martin Morning

***Video***(Adventure, S4: 52x13 min.) Every morning Martin wakes up in the body of a new character! He might save a princess and the next day be looking for buried treasure.
Watch now on WorldScreenings.com

Little Furry

***Video***(Adventure/edutainment, 78x7 min.) Little Furry is an endearing character in extraordinary universes where anything is possible who manages to overcome the most unexpected of obstacles and grow.
Watch now on WorldScreenings.com

Little Vampire

***Video***(Kids ent., 52x11.5 min.) Michael is an orphan living with his grandparents. By day he goes to school, by night he hangs out with Little Vampire and his monster friends.
Watch now on WorldScreenings.com


***Video***(Adventure/edutainment, 156x13 min.) A Sioux boy, living in the wilderness with his friends, his protective totem and Great Eagle, who gave him the power to talk to animals.
Watch now on WorldScreenings.com

Minimighty Kids

***Video***(Action/comedy, 234x8 min.) Each character has a mini problem but for one day they are able to magically transform themselves into superheroes, where their imperfections become fantastic powers.
Watch now on WorldScreenings.com

The Fox-Badger Family

***Video***(Adventure/comedy, 52x12 min.) Edmund and his three kids lived peacefully in their burrow. When Margaret the fox and her daughter move in, they must get along and love each other!
Watch now on WorldScreenings.com


***Video***(Adventure, S3: 52x12 min.) SamSam is a superhero on Planet Sam, always confiding in his stuffed Teddy, SamTeddy and exploring the galaxy in his SamSaucer! Season three is in production.
Watch now on WorldScreenings.com

Visit Mediatoon Distribution’s Screening Room

Mediatoon Distribution Contacts: Jérôme Alby, Managing Director; Mélanie Errea, Sales & Business Affairs Manager; Fanny Gilabert, Sales & Business Affairs Executive; Clément Arnault, Digital Media Manager & Business Affairs; Aude Rimbault-Joffard, Marketing & Communication Director.


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