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Social Wit List - May 2021
As social media continues to exert its influence on viewing habits, we turned to the trend-trackers at The WIT to find out what new shows generated buzz on Instagram last month. In May, TV Globo's No Limite was on top, attracting 899,000 Instagram followers as of June 1. Below you'll find the top ten most-followed new shows on Instagram last month (rounded up to the nearest thousand), premiere dates and some context to provide insight into why these titles resonated with Instagram users.

Visit TheWit.com to access more data on what shows are making waves across the globe.

WorldScreenings

1

No Limite
899,000 — TV Globo, Brazil
May 11, 2021

New local adaptation of Survivor. This time, the contestants are former participants of the reality show Big Brother Brasil. The winner receives a 500,000 real ($982,000) prize.

IG famous: Hosted by André Marques (2.7 million followers) and featuring Mahmoud Baydoun (4.2 million), Kaysar Dadour (3.7 million) and Íris Stefanelli (1.1 million), among others.

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2

Los hombres de Paco (Paco’s Men)
94,000 — ATRESplayer Premium, Spain
May 9, 2021

A new version of the dark comedy series Los hombres de Paco (Paco’s Men), showing the human side of local cops who create more problems than they can solve.

IG famous: Stars include Paco Tous (81.4 million followers), Michelle Jenner (511,000), Hugo Silva (443,000) and Pepón Nieto (136,000).

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Café, con Aroma de Mujer (Coffee with the Scent of a Woman)
88,000 — Canal RCN, Colombia
May 10, 2021

Local adaptation/reboot of the Colombian telenovela Cafe, con Aroma de Mujer about a couple who will have to overcome the resistance from his family, loves from the past and the obstacle of belonging to two different worlds.

IG famous: Starring William Levy (8.1 million followers) and Laura Londoño (1.4 million).

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4

Star Wars: The Bad Batch
71,000 — Disney+, Multiple territories
May 4, 2021

A spin-off of the animated series Star Wars: The Clone Wars that focuses on clone troopers Clone Force 99, aka “the Bad Batch,” an elite group of soldiers who possess unique skills.

IG famous: Voice cast includes Archie Panjabi (69,400 followers), Dee Bradley Baker (56,300) and Michelle Ang (12,900).

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5

Drag Race España
60,000 — ATRESplayer Premium, Spain
May 30, 2021

Local adaptation of RuPaul’s Drag Race which features glamorous and outrageous drag queen contestants competing for the title of the Next Drag Superstar.

IG famous: Hosted by Supremme de Luxe (34,200 followers) and featuring Javier Calvo (669,000), Javier Ambrossi (494,000) and Ana Locking (42,700) as judges.

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6

He’s Into Her
26,000 — iWant, Philippines
May 28, 2021

Romantic drama series based on the novel of the same name by Maxinejiji, telling the story of a young girl studying at a prestigious school in Manila. As she tries to fit in, she also clashes with Mr. Popular.

IG famous: Starring Donny Pangilinan (2 million followers), Kaori Oinuma (1.6 million), Belle Mariano (648,000) and Rhys Miguel (372,000).

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7

Fuego sagrado by Grillmaster
18,000 — Teledoce (La Tele), Uruguay
May 11, 2021

Local adaptation of the Grillmaster format in which amateur cooks compete in pairs to be crowned the nation’s barbecue champion.

IG famous: Judged by celebrity chefs Lucía Soria (67,700 followers), Federico Desseno (38,200) and Aldo Cauteruccio (9,000).

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8

Venus Club
16,000 — Italia 1, Italy
May 6, 2021

Late-night show in which host Lorella Boccia receives women from the entertainment world.

IG famous: Lorella Boccia has 738,000 followers.

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9

Marvel’s M.O.D.O.K.
15,000 — Hulu, U.S.A.
May 21, 2021 (all episodes available)

Adult animated series based on the Marvel character M.O.D.O.K. (Mental Organism Designed Only for Killing), an egomaniacal supervillain who struggles to maintain control of his evil organization and his demanding family.

IG famous: Featuring the voices of Aimee Garcia (2.5 million followers), Melissa Fumero (2.4 million), Ben Schwartz (856,000) and Patton Oswalt (455,000).

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10

Thick House
15,000 — Facebook Watch, Multiple territories
May 16, 2021

Plus-size modeling competition launched in partnership with the Instagram-based media company The Shade Room.

IG famous: The Shade Room has 23 million followers.

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