January 23, 2020
In this week's edition:
• Univision’s Vincent Sadusky
In the news
Netflix, which opened up a new Paris office, added 8.8 million subscribers in Q4, driven by international. In other streamer news, Disney+ moved up its launch date in markets across Western Europe to March 24. NBCUniversal’s Peacock, meanwhile, revealed its launch in the U.S. as July 15. WarnerMedia signed Steven Soderbergh to a three-year overall deal to develop content for both HBO and HBO Max. At NATPE, the hit HBO series Game of Thrones, which aired its series finale last year, was honored as the “most in-demand TV series in the world” at the second annual Global TV Demand Awards, presented by Parrot Analytics. Meanwhile, after seven years in the role, Tony Hall is stepping down as the director-general of the BBC this summer.
Univision’s Vincent Sadusky
By Anna Carugati
Since becoming CEO of Univision Communications in June 2018, Vincent Sadusky has focused on strengthening the connection the Spanish-language media group has had for decades with the Hispanic community in the U.S. Univision reaches Hispanics through a portfolio that includes two broadcast networks, Univision and UniMás; 11 cable networks; 65 local TV stations; 58 radio stations and several digital assets, including a website and a Hispanic influencer network. Under Sadusky’s leadership, the company has sold off its English-language assets, including the Gizmodo Media Group, and focused instead on Spanish-speaking viewers and listeners on all platforms. He has invested in local stations and increased newscasts, apps and podcasts. Sadusky talks to World Screen Weekly about Univision’s content across platforms and the value they deliver advertisers and viewers of all ages.
WS: When you joined Univision, what were the strengths of the company, and how have you been building on them?
SADUSKY: This company has an unparalleled special connection with our audience built on trust. Today, we are more committed than ever to strengthening this connection by remaining singularly focused on growing our core business and on delivering on our mission of informing, entertaining and empowering Hispanic America. Univision is the best multimedia company focused on U.S. Hispanic audiences. We have a unique portfolio of television, radio and digital assets with tremendous value—no other media company in English or Spanish can compare.
Over the past 18 months, Univision has gained momentum as we’ve strengthened our programming to feature more diverse and dynamic storylines and increased investment in news, sports, local and digital offerings.
WS: What did you feel needed to be changed or improved? What motivated the sale of Gizmodo Media Group and other English-language assets?
SADUSKY: It was clear to me when I first joined the company that there had been a lot of change over the last few years. Like many great companies, Univision experimented with new paths of growth—some worked, and some did not. The sale of the English-language properties was part of our broader strategic realignment and return to our core strengths in Hispanic media and marketing.
WS: Univision reported strong third-quarter financial results. What drove these revenue increases?
SADUSKY: In the third quarter, our continued focus on our core business contributed to growth in advertising and subscription revenue. Brands and distribution partners are responding favorably to our focused approach—our renewed commitment to improving our core operations and strengthening the connection to our viewers through our world-class entertainment, sports and news content. In fact, thanks to the strength of our content slate, our portfolio beat the nearest competitor by 60 percent in Spanish-language prime time in the 2019 broadcast season.
This interview continues here.
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