April 21, 2017
In this week's edition:
• Superights’ Morgann Favennec
• Distributor Spotlight: 9 Story Media Group
Superights’ Morgann Favennec Talks
By Sara Alessi
Morgann Favennec, the deputy managing director of international sales and acquisitions at Superights, tells TV Kids Weekly about the types of shows that are grabbing buyers’ attention in the children’s space and the company’s plans for the future.
Paris-based indie Superights has a diverse offering of series for preschoolers, kids and families, with protagonists ranging from imaginative little girls to young boys who have adventures in wheelchairs to animals of all kinds. “We want to have something for every single person that comes to us,” says Morgann Favennec, Superights’ deputy managing director of international sales and acquisitions.
One trend Favennec has noticed as of late is that buyers have been requesting more shows centered on female characters, particularly ones that appeal to the 6-to-9 age group. Pat the Dog, one of Superights’ newer offerings, fits the bill. Produced in-house by sister company Superprod, Pat the Dog is “exactly what broadcasters are looking for,” says Favennec. “The hero is Pat [a dog], of course, but the other [main] character is a little girl.”
Other elements that factor into Pat the Dog’s international appeal, according to Favennec, include the series’ running time. “It’s seven minutes, which gives [broadcasters] a certain flexibility in terms of scheduling,” she says. In addition, there isn’t a large amount of dialogue, which contributes to reduced dubbing costs. The show also features “comedy with a touch of tenderness” that speaks to viewers around the world, Favennec explains, pointing to the fact that Pat the Dog ranked number three at the 2016 MIPJunior Screenings as proof of its global appeal. The show has been sold to RTBF, VRT, TSR, Radio-Canada, Discovery Latin America and Turner’s Boomerang in EMEA and AsiaPac, among others, and Superights recently inked a deal that will see the series broadcast on Disney Channel in the U.S. this summer.
Helen’s Little School is another highlight from Superights’ catalog that puts a spotlight on a female character. The show follows 5-year-old Helen as she plays school with her toys. The preschool series, produced by Superprod and Canada-based Muse Entertainment, has garnered buyers’ interest not only due to the female protagonist but also because the premise of the show is universal. Favennec says, “There is not one single broadcaster I’m pitching it to that wouldn’t say, ‘Oh, that’s what my daughter does!’ The show is all about Helen playing the teacher to her toys, which are the pupils. Everybody has a daughter, cousin, [etc.] who does or did this type of thing, so it’s a very universal, basic concept. Very often, those are the ideas that work the best.”
This article continues here.
Distributor Spotlight: 9 Story Media Group
ADDRESS: 23 Fraser Ave., Toronto,
ON M6K 1Y7, Canada
TELEPHONE: (1-416) 530-9900
PRESIDENT & CEO: Vince Commisso
CHIEF STRATEGY OFFICER: Natalie Osborne
VP, BUSINESS DEVELOPMENT: Claudia Scott-Hansen
VP, BUSINESS DEVELOPMENT & ACQUISITIONS: Alix Wiseman
PROGRAMS: Vivi: 52x11 min., animation/preschool; Angela’s Christmas: 1x30 min., animation/family; Monica Chef: 40x22 min., live action/drama/comedy; Ruby’s Studio: 4x28 min., 4x45 min. & 33x1 min., live action/animation/preschool; 3 Amigonauts: 52x11 min., animation/comedy; Nature Cat: 80x11 min., animation/comedy; Camp Lakebottom: 130x11 min., animation/comedy; Garfield and Friends: 121x22 min. & specials, animation/comedy; Peg + Cat: 130x12 min., animation/preschool; Jakers!: 52x22 min., animation/preschool.
TRAILERS: Please visit 9 Story Media Group’s Screening Room to view clips of 3 Amigonauts, Camp Lakebottom, Nature Cat and Peg + Cat.
“9 Story Media Group is a leading content creator, marketer and distributor of kids- and family-focused intellectual property. Recognized around the world for best-in-class brands such as Daniel Tiger’s Neighbourhood, Wild Kratts, Numb Chucks and Peg + Cat, 9 Story represents over 2,500 half-hours of animated and live-action programming, seen on some of the most respected international channels and platforms. With one of North America’s largest animation studios, 9 Story employs over 300 creative and production staff in its Toronto facility and has produced over 900 half-hours of award-winning children’s content.”
—Natalie Osborne, Chief Strategy Officer
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