Top Kids Producers on the Creative Process
By Mansha Daswani
Jonathan Shiff, Angela Santomero, Tom McGillis and Ben Bocquelet weighed in on the keys to creating successful shows for kids at a session at MIPJunior moderated by World Screen’s Anna Carugati before each receiving a Kids Trendsetter Award.
The fourth annual World Screen Kids Trendsetter Awards were presented to these leading creators in recognition of their contributions to the children’s programming business.
Santomero, the creator of Blue’s Clues and Daniel Tiger’s Neighborhood and chief creative officer at 9 Story Media Group, came to television after gaining a Master’s degree in child development and psychology and instructional technology and media. “I studied for this job,” she said. “I really wanted to take what was wonderful about children’s education and curriculum, because I wasn’t a fan of much of what was on TV at the time, and put that point of view into storytelling.”
Bocquelet, the creator of the Cartoon Network hit The Amazing World of Gumball, said his background was more “run of the mill,” having gone to animation school and working his way up to a showrunner and director. “I just had to wing it!”
Shiff is behind the tween live-action hits H2O—Just Add Water and Mako Mermaids, among others. “I was actually running away from something!” Shiff quipped about how he entered the content business. The former property lawyer decided, after his daughter was born 30 years ago, that there wasn’t much for her to watch, leading him into a post as a legal advisor on a prime-time show “on the basis that they would train me as a producer.”
McGillis founded Fresh TV with Jennifer Pertsch after working at Nelvana, and together the duo created the hit Total Drama Island franchise, among several other series.
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Gain valuable insight into leading online platforms across the globe with World Screen's Top 50 OTT Platforms 2018 report. This new and improved edition, at 92 pages, contains significantly more information than its predecessor.
The OTT business is booming across the globe, and new services are appearing every day, especially in the kids’ content space. In this comprehensive report you’ll find profiles of 50 platforms, including such children’s services as Ameba TV, Hopster and PlayKids.
This report also contains a specific Genre Focus on kids’ programming.
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