January 17, 2020
In this week's edition:
• Mondo TV Teaches Kids About
• Distributor Spotlights: Genius Brands International,
Mistco & Guru Studio
Mondo TV Teaches Kids About
By Alison Skilton
With its finger on the pulse of timely topics, Mondo TV has a trio of kids' shows that aim to teach children about the environment: YooHoo to the Rescue, Robot Trains and MeteoHeroes. The health of the environment affects children’s everyday lives—from recycling to transportation to the way they play. "Kids are just as concerned as adults about the environment," says Luana Perrero, Mondo TV's head of content sales. "They live in the same world and see what is going on. Our aim, therefore, is to address the issues kids hear from grown-ups with original ideas and engaging entertainment."
The issues of global warming and climate change can be tough ones to breach for many parents, as they try to present these frightening realities to their children in ways that they can easily digest. Mondo TV has bundled an environmental education with kid-friendly entertainment so that children can better understand the world around them. "Through our programs, we want to entertain youngsters everywhere—but also to transfer knowledge, and to help them enjoy a better life in a more peaceful, friendly and safe planet,” says Perrero. By engaging kids through memorable designs, entertaining storytelling and characters that they can relate to, the shows sensitively transfer their otherwise dire messages to their young audiences. “Our series don’t present issues as daunting; we believe for every problem there is a solution, and teamwork leads to a successful mission!” she says.
The shows also aim to make young viewers feel like they're part of something worthwhile; they incorporate themes about climate change and the extreme weather phenomena it causes, pollution and its direct effects and how rare animals can indeed survive if we treat their environments with respect, "helping viewers to feel involved in the fight against the despoliation of the Earth," Perrero says.
The Netflix original YooHoo to the Rescue, which launched last March, is an animated series based on the global plush line of Aurora World toys. It follows the adventures of five animal friends—the titular and quick-witted YooHoo is their leader—who travel from their magical planet to different destinations on Earth to help the endangered animals that live there. Over the course of meeting these new creatures and seeing their habitats, YooHoo and his crew learn about a wide variety of species and ecosystems. “Fun, friendship and fantasy coexist in this show with a very strong environmental theme and a large supporting cast of rare or endangered species,” Perrero says. The show is currently on air or will soon appear on Frisbee in Italy, TVP ABC in Poland, Canal Panda in Portugal, Karousel in Russia and Clan TVE in Spain.
This article continues here.
Genius Brands International
ADDRESS: 190 North Canon Dr.,
4/Fl., Beverly Hills,
CA 90210, U.S.A.
TELEPHONE: (1-310) 273-4222
CHAIRMAN & CEO: Andy Heyward
SENIOR VP, INTERNATIONAL DISTRIBUTION & HEAD, GENIUS BRANDS NETWORK: Caroline Tyre
HEAD, BUSINESS DEVELOPMENT: Jon Ollwerther
PROGRAMS: Stan Lee’s Superhero Kindergarten: 52x11 min., CGI, action/adventure/comedy, 4-7; Rainbow Rangers: 26x30 min. & 52x11 min., CGI, adventure, preschool; Llama Llama: 15x30 min., 2D, edutainment, preschool.
“Our philosophy has been and will always be creating quality content over quantity and staying true to our mission of delivering ‘content with a purpose.’ To that end, we are presenting three series to international buyers that we know will resonate with young kids around the world. First up is our brand-new action-adventure comedy series, Stan Lee’s Superhero Kindergarten, which was created by Stan Lee as one of his last projects and whose animated likeness will make a cameo appearance in each episode. The series also stars and is co-produced by Arnold Schwarzenegger, along with an A-plus creative team behind it. The series features superhero-driven storylines and valuable lessons such as the importance of health, exercise, nutrition and anti-bullying. We also have our original preschool series Rainbow Rangers, which is currently in production on season two for Nick Jr. in the U.S., and our heartwarming preschool series starring Jennifer Garner, Llama Llama.”
—Andy Heyward, Chairman & CEO
Distributor Spotlight: Mistco
ADDRESS: Murat Reis Mah,
Yeni Ocak Sok, No: 45,
34664 Uskudar, Istanbul, Turkey
TELEPHONE: (90-216) 695-1300
VP, SALES & MARKETING:
PROGRAMS: Aslan: 39x11 min., 3D, adventure, 2-6; Momo: 39x13 min., 3D, adventure, 2-6; Ege and Gaga: 62x7 min., 2D, adventure, 2-6; Little Lamb: 52x13 min. w/dialogue, 71x5 min., non-dialogue, 3D, adventure, 2-6; Team Square: 36x11 min., 2D, adventure, 2-6; Atishoo: 23x10 min., 3D, adventure, 2-6; Doru: 27x13 min., 3D, adventure, 6-11; Mint & Lemon: 130x10 min., 3D, adventure, 6-11; Adventures of Chef Roka: 13x5 min., 2D, 2-6; Pirdino: Surprise Egg: 1x76 min., live action/animation, 6-11.
“Mistco represents all the children’s content on TRT’s kids’ channel, TRT Çocuk, which is the top investor in animation production in Turkey. The animated series produced for TRT Çocuk are both for preschool and school-age kids, and they are very international. During their production process, the animated series go through the revision of very successful editors and competent pedagogues. We truly believe in TRT’s animated series, as they are very appealing among children in Turkey and they become instantly popular among children in every country they are broadcast in.”
—Aysegul Tuzun, VP, Sales & Marketing
Distributor Spotlight: Guru Studio
ADDRESS: 110 Spadina Ave., Unit 1000,
ON M5V 2K4, Canada
TELEPHONE: (1-416) 599-4878
PRESIDENT & EXECUTIVE CREATIVE DIRECTOR: Frank Falcone
VP, SALES & BUSINESS DEVELOPMENT: Jonathan Abraham
PROGRAMS: Pikwik Pack: 52x11 min., 2D, preschool; True and the Rainbow Kingdom: 30x22 min., 3D, preschool; Big Blue: 52x11 min., 2D, comedy, 5-9; Justin Time: 74x11 min. & 2x22 min., 2D, preschool.
TRAILERS: Please visit Guru Studio's Screening Room to view clips of Justin Time and True and the Rainbow Kingdom.
“We [kicked off] MIPCOM with an exclusive sneak peek of Pikwik Pack, our newest preschool series about a team of adorable animals who deliver surprise-filled packages to the charming residents of Pikwik. Preschoolers are going to fall in love with Pikwik Pack’s adorable characters and stories packed with huge laughs, inspiring adventures and big beating hearts. The broadcast support of Disney Junior, Hulu in the U.S. and Treehouse in Canada offers an incredible foundation to build a top-tier global brand.
We’re going into our fourth season of True and the Rainbow Kingdom, which has quickly built a dedicated global following with its important message of empowering children to be mindful, courageous and respectful of all living things.
We’ve also dove into production on Big Blue, a brand-new 2D series for all ages with CBC in Canada that’s filled with comedy and high-stakes adventure. The show follows sibling underwater adventurers who lead a quirky submarine crew as they explore and protect the denizens of a vast, ocean-covered planet.”
—Jonathan Abraham, VP, Sales & Business Development
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Azoomee Acquires Da Vinci Media
London-based Azoomee has acquired Da Vinci Media, a kid-focused media company headquartered in Berlin.
9 Story Titles Picked Up for CBC Gem
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APC Kids Sends Kid-E-Cats to France’s Gulli
APC Kids has inked a deal with the French kids’ free-to-air TV channel Gulli for the first and second seasons of Kid-E-Cats.
TV Kids NATPE & Pre-Kidscreen Edition 2020
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