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TV Kids Weekly


June 21, 2019



***Serious Lunch***

Netflix’s Melissa Cobb
By Mansha Daswani

***Viacom***Kids’ and family content has become an increasingly important pillar for Netflix in its quest to maintain its position as the largest SVOD platform in the world. Melissa Cobb, VP of original animation, recently sat down for an in-depth conversation with TV Kids Weekly to discuss her remit, upcoming projects and the potential to bring local stories with global resonance to young ones across the globe.

TV KIDS: At an event in Mexico earlier this year, Guillermo del Toro talked about the “creator-friendly” environment he’s found at Netflix. How have you fostered that?
***Image***COBB: I’ve been at Netflix for about a year and a half. When I got here, there wasn’t [an animation studio] yet. I had to think a lot about what we could create that would be different. What is the experience that can be different? One of the things I realized was that so many creators in the kids’ and family space are working in environments where there is a very clear brand profile to work under, and often one arbiter of that taste profile. I don’t know if there had been a studio yet that was truly creator-driven, with very different styles and tastes based on the creators working there. That seemed like an intriguing idea. So that was what we set out to do. It’s about bringing in the right creators. You need creators who have a strong enough vision that they can take it all the way to the finish line. We’re there to help provide them with support and guardrails and someone to bounce ideas off of. It’s not necessarily the level of experience—we have first-time creators as well as experienced creators. But it’s a level of vision and confidence to be able to run their own show. It starts with picking the right people. There are people for whom that’s not a comfortable thing, and they are probably not the right people to work for us. People like Guillermo are super clear in their vision! People like that work really well in that environment. And then they are fearless about sharing what they know with the other creators. It becomes an interesting environment where people aren’t afraid to say, Can you take a look at this? I’m having some trouble, do you have any suggestions about this character design? They all want their work to be great for themselves.

TV KIDS: The programmers at kids’ channels often talk about finding content that fits their particular brand values. What’s your approach to finding shows that will work on Netflix?
COBB: Again, it’s about who you bring in and what the projects are. And then we’re trying to look across all the projects and we have to make sure there is a real variety—more comedic things and more actiony things and things that appeal to the whole family and things that appeal to different age groups within the family. We look at our slate holistically to make sure we have a broad offering, with different tastes and kinds of creators too.

This interview continues here.

***TV Kids Guide 2019/2020***

Want to know what kids' broadcasters are paying for acquisitions?

TV Kids’ Program Price Guide features average pricing for preschool animation and live action, kids 6-to-11 animation and live action, and tween programming.

The comprehensive guide features:

Price Ranges: The high and low prices for a broad range of kids' genres.
Analysis: Determining Prices: A look at how the price ranges are determined, and general trends in how broadcasters are valuing shows today.
Analysis: Hot & Cold Spots: Where are prices rising, and where are they falling?
Analysis: Dealing with OTTs: Perspectives on working with nonlinear platforms and their evolving business models.

World Screen also offers Program Price Guides for scripted programming and factual programming. The Kids Program Price Guide is available for $169, and all three reports are available to download for a special introductory price of $389.

More information on all three reports here.

***TV Kids at MIPCOM & MIPJunior***

This Week's Top 5

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Dandelooo Lands France TV as Partner on Preschool Project

Dandelooo’s new 78×7-minute preschool show Billy The Cowboy Hamster, based on the book series, is in development with France TV.

BBC Studios Inks Hey Duggee L&M Deal in China

BBC Studios has inked a deal to make the China-based PPW Sports and Entertainment Limited the licensing partner for Hey Duggee in Greater China.

Serious Lunch Secures New Deals for Operation Ouch!

Serious Lunch has secured new agreements around the world for Operation Ouch!, the BAFTA Award-winning series from Maverick TV for CBBC.

DreamWorks Animation Reveals New Series for Netflix

DreamWorks Animation has lined up a new series under its deal with Netflix, Kip & the Age of Wonderbeasts.

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***Studio 100***

Digital Edition for Annecy, Licensing Expo & NATPE Budapest


TV Kids Guide 2018/2019



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