Dandelooo’s Preschool Pitch
By Mansha Daswani
From returning, award-winning hits like The Treehouse Stories to the brand-new Billy the Cowboy Hamster, Dandelooo has built up a curated selection of preschool properties filled with relatable characters and emphasizing social and emotional learning. Emmanuèle Pétry Sirvin, partner and head of international at the French boutique outfit, tells TV Kids Weekly about the strengths of the company’s slate, weighs in on trends in the genre and shares her views on Covid-19’s impact on the children’s media business.
TV KIDS: What are some of your main preschool titles?
PÉTRY SIRVIN: Our key preschool titles include Billy the Cowboy Hamster, now in production for France TV; season four of The Treehouse Stories, an Emmy Award winner in production for Canal+; Pompon Little Bear, based on the beautiful cult books by Benjamin Chaud commissioned by France TV; Shooom’s Odyssey, a 26-minute special that has won over 20 prestigious awards, including the Japan Prize and the Cristal for a TV Production at the Annecy Festival 2020; Petit, which is based on the Astrid Lindgren award-winning book of the same name; Cubs, a non-dialogue collection of shorts about how baby animals go to sleep; and Kosmix, an astronomy kids’ series explaining the mysteries of space in a fun way.
TV KIDS: In a crowded market, what does a preschool show need to stand out, both for broadcasters and platforms and audiences?
PÉTRY SIRVIN: Most broadcasters ask for well-known properties and established brands, but we at Dandelooo believe it is more fun to create the brands of tomorrow with strong “touchy-feely” elements. For example, programs that touch your heart, talk about emotions and have characters who are not just heroes but also human and have weaknesses and flaws. We aspire to have relatable characters and shows that deal with “real” daily issues. And humor, of course, that’s important too!
This interview continues here.
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