February 22, 2019
In this week's edition:
• Pat the Dog Powers Superights’ On-Demand Push
• Distributor Spotlights:
Escapade Media & Sesame Workshop
Pat the Dog Powers Superights’ On-Demand Push
By Chelsea Regan
Cartoon comedies designed to appeal to both boys and girls across the kids’ and older preschool sets are proving their value in sales for Superights. There is perhaps no greater example of the success of this formula than Pat the Dog, the best-selling series in the company’s catalog that is currently in production for its second season.
Nathalie Pinguet, Superights’ deputy general manager of sales and acquisitions, is optimistic that the kids’ media market is fertile territory for more such successes. “The children’s programming distribution business is in very good health,” Pinguet tells TV Kids Weekly. “Linear channels are still [providing] very good opportunities and the nonlinear market is growing with new platforms day after day.”
While its often forecast that the propagation of on-demand platforms is bound to rattle the content business, Pinguet has found that, for now, linear broadcasters remain the first investors for Superights properties. But that doesn’t negate the reality that with the aforementioned rise of on-demand platforms, and the subsequent shift of consumer habits, the landscape is evolving.
Superights, for its part, is keeping up with the evolution. Earlier this month, the company secured a deal that will bring the highly saleable Pat the Dog, a co-production from Superprod and Animoka Studios, to the Mango TV digital platform in China this spring.
In kids’ content, though, not only is viewers’ access to programming changing, but so is the formatting of the programming itself. “Linear channels are still interested in classical lengths—like 11 minutes or 5 minutes. In the meantime, we see 7 minutes emerging,” says Pinguet, who explains that the volume of episodes is key for both broadcasters and streaming platforms alike. “Platforms are more open to very short durations—like 3 minutes and less—but also long episodes, such as 26-minute specials,” she adds. “Linear channels prefer standalone episodes, while platforms also like serialized series.”
Putting these insights into practice, the second season of Pat the Dog will feature 63x7-minute episodes. It also will include four half-hour specials: two of which will celebrate Christmas and Halloween, respectively, another for the summer holidays and a prequel that will re-create the first time that Lola met her titular pup, Pat. Further deepening its well of Pat the Dog content, Superprod is creating ten 90-second non-dialogue shorts about the show’s feline hero, Hoodie.
This article continues here.
Want to know what kids' broadcasters are paying for acquisitions?
TV Kids’ Program Price Guide features average pricing for preschool animation and live action, kids 6-to-11 animation and live action, and tween programming.
The comprehensive guide features:
Price Ranges: The high and low prices for a broad range of kids' genres.
Analysis: Determining Prices: A look at how the price ranges are determined, and general trends in how broadcasters are valuing shows today.
Analysis: Hot & Cold Spots: Where are prices rising, and where are they falling?
Analysis: Dealing with OTTs: Perspectives on working with nonlinear platforms and their evolving business models.
World Screen also offers Program Price Guides for scripted programming and factual programming. The Kids Program Price Guide is available for $169, and all three reports are available to download for a special introductory price of $389.
More information on all three reports here.
Distributor Spotlight: Escapade Media
ADDRESS: Level 2, Building 61, Fox Studios Australia, 38 Driver Ave., Moore Park, NSW 2021, Australia
TELEPHONE: (61) 283-532793
MANAGING DIRECTOR: Natalie Lawley
PROGRAMS: The Fo-Fo Figgily Show: 25x15 min., 2D/3D/live action, 2-6; Crunch Time: S1-2 67x30 min., live action, 10-14; Jay’s Jungle: S1-3 65x30 min., live action, 2-6; Kitchen Whiz: S1-7 65x30 min., live action, 8-12.
“Escapade [presented] four very diverse shows at MIPJunior and MIPCOM. The Fo-Fo Figgily Show [arrived] at the market with a raft of sales concluded. This show has also conquered new territory in how it was produced. The show’s post-production team, The Empire Post (Australia) VFX team, borrowed from the gaming industry, using Unreal Engine 4 technology from Epic Games, which has received growing attention amongst the VFX community for its unparalleled render speeds. The show’s producer/director Ian Kenny said, ‘With 900 of the 3,000 VFX shots from The Fo-Fo Figgily Show created in Unreal, the production saved approximately 800 hours of render time; we were able to integrate complex live-action and animation seamlessly. The potential for us to use this technology for children’s gaming brand extensions in the future is absolutely limitless.’
We [also presented] subsequent seasons of established brands: Jay’s Jungle is now in its third season, Crunch Time has completed its second season, and Kitchen Whiz offers seven seasons, all produced by Ambience Entertainment.”
—Natalie Lawley, Managing Director
Distributor Spotlight: Sesame Workshop
ADDRESS: 1900 Broadway, New York, NY 10023, U.S.A.
TELEPHONE: (1-212) 595-3456
SENIOR VP & HEAD, INTERNATIONAL MEDIA & EDUCATION: Ed Wells
DIRECTOR, INTERNATIONAL MEDIA DISTRIBUTION: Celia Musikant
PROGRAMS: Abby’s Amazing Adventures: 13x5 min., animation, 2-5; Cookie Monster’s Foodie Truck: 26x5 min., live action, 2-5; When You Wish Upon a Pickle: 1x50 min., live action, 2-5; Elmo’s World: 52x5 min., live action, 2-5; Sesame Street: S49 35x30 min., live action, 2-5; Sésamo: 52x26 min., live action, 2-5.
TRAILERS: Please visit Sesame Workshop’s Screening Room to view clips of Cookie Monster’s Foodie Truck, Elmo’s World, Sesame Street, Sésamo and When You Wish Upon a Pickle.
“As we celebrate our 50th anniversary in 2019, we continue our legacy of innovation, with more content in production and development than ever before. We continue evolving and strengthening our flagship Sesame Street program with the all-new animated segment Abby’s Amazing Adventures, debuting this fall. We are developing multiple spin-off series that explore the different worlds of our iconic characters Elmo, Abby and Cookie, while delivering the laughter and learning of Sesame Street. With five programs in production, we are focused on expanding our offerings through new IP. We recently launched Esme & Roy, co-produced with Nelvana, on HBO in the U.S. and on Treehouse in Canada. In partnership with Apple, we are developing and producing new live-action, animated and puppet series. Sesame Studios continues to be a powerful incubator for new program concepts, and we are now commissioning original Sesame character short-form content for digital and linear platforms.”
—Ed Wells, Senior VP & Head, International Media & Education
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