June 26, 2017
The only website for the formats industry.
In this week's edition:
• Lionsgate’s Sandra Stern Dishes
on Candy Crush
• Distributor Spotlight: Inter Medya
Lionsgate’s Sandra Stern Dishes on Candy Crush
In the Candy Crush Saga mobile game, players match colorful candies in combinations of three or more to win points, overcome obstacles and make their way through more than 2,000 levels. The globally popular game was the inspiration for the new live-action show Candy Crush, in which teams of two contestants use their mental and physical abilities to compete on giant, interactive, high-tech game boards. Pulse Creative is producing Candy Crush in association with Lionsgate Television, CBS Television Studios and King, which released the mobile game. Executive producers include creator Matt Kunitz, Peter Levin, Russell Binder, John Quinn, Nicki Sheard and Sebastian Knutsson. CBS Television Distribution is selling the program domestically, while Lionsgate is handling international distribution.
“We acquired the property and then began exploring the best way to translate something you play on a mobile device into a big television show and figuring out what that show should look like,” says Sandra Stern, the president of Lionsgate Television Group. “So we went wide to the community and said, ‘Come and bring in your pitches.’ People pitched widely and wildly; we heard everything! Some people dressed as candy—it was fun. And at the end of the day, Matt Kunitz, who is part of our family, came up with what we thought was really the perfect pitch, which was a physical version of the Candy Crush gameplay.”
Stern points out that the physical element of the show has been designed to be fun and appealing to participants of all ages and athletic abilities, and relatable to the show’s target audience. “We have specially designed, giant boards nearly 30 feet tall that create a lot of opportunities for different kinds of gameplay that everyone can enjoy and reflect those attributes of the property that make it so unique.”
According to Stern, it was imperative to King to maintain the integrity of the Candy Crush Saga mobile game when bringing it to life for the small screen. “There are certain colors that are associated with Candy Crush and certain words that you use in the Candy Crush vocabulary because there are certain emotions that they want to draw forth and have identified with the game,” she says. “It’s a very important brand and if they were going to entrust it to somebody, they wanted to make sure that their brand was going to be respected.”
This article continues here.
ADDRESS: Istanbloom, Kore Sehitleri Caddesi 16/1, Zincirlikuyu, 34394 Istanbul, Turkey
TELEPHONE: (90-212) 231-0102
FOUNDER & CEO: Can Okan
COO: Ahmet Ziyalar
PROGRAMS: Join Instant: 60 min., prime-time game show, Inter Medya; Oasis: 90 min., prime-time game show, Inter Medya; The Box Challenge: game show, Inter Medya; Guess Who: 60 min., prime-time game show.
TRAILERS: Please visit Inter Medya’s Screening Room to view clips of Join Instant, The Box Challenge, Guess Who and more.
“Founded in 1992, Inter Medya established itself as one of the most successful content distributors in Turkey. Specializing in the sales of Turkish TV series and feature films, the company has also recently started to develop and produce entertainment and reality-show formats, taking important steps to becoming a significant content distributor in the field.
The company managed to earn its clients’ trust and loyalty through a satisfactory and sustained service record and a library that always manages to stay current. Consistently and reliably spreading the Turkish TV, film and format industry to the foreign market, the company is adamant about developing and increasing this contribution in the coming years. In 2017, Inter Medya celebrates its 25-year anniversary with a new name and a fresh look.”
—Can Okan, Founder & CEO
This Week's Top 5
Leading Format Execs Talk Success Strategies at NATPE Budapest
Executives from Endemol Shine Group, ITV Studios Global Entertainment, Banijay Rights, all3media International and Viacom International Media Networks took part in a panel at NATPE Budapest, moderated by World Screen’s Kristin Brzoznowski, on successful format distribution strategies.
ITVS GE Taps Endemol Shine Alum to Lead Global Format Sales
ITV Studios Global Entertainment (ITVS GE) has strengthened its formats team with the appointment of Pascal Dalton, formerly of Endemol Shine Group, as the VP of global format sales.
Mediaset Distribution Launches Donnavventura Spin-Offs in Budapest
At a press gathering at NATPE Budapest, Mediaset Distribution presented two brand-new spin-offs for the long-running Italian series Donnavventura, both of which feature a competition at their core.
Banijay Rights’ Psychic Challenge Being Adapted in Mongolia
Banijay Rights has signed up NTV Mongolia as the latest broadcaster to commission the supernatural entertainment format Psychic Challenge.
Russian Format Dr. Baby Dust Sold to Kazakhstan
FILM.UA Group has licensed the format of Dr. Baby Dust to be adapted in Kazakhstan.