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TV Formats Weekly
ITV Inter-medya

April 24, 2017
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In this week's edition:
• Case Study: An Immigrant’s Guide to…
• Distributor Spotlight: WDR mediagroup

***BBC Worldwide***

Case Study: An Immigrant’s Guide to…
By Kristin Brzoznowski

***ADVERTISEMENT - Armoza Formats***Immigration is a hot-button issue around the world these days but in the all3media International format An Immigrant’s Guide to… the topic is given a lighthearted yet provocative twist. The series, originally produced in the U.K., takes a comedic look at a country through the eyes of outsiders.

The show comes from the British indie Rumpus Media, which developed the concept “as an antidote to all of the anti-immigration rhetoric they had observed,” says Nick Smith, the senior VP of international format production at all3media International. “Immigrants were all painted as exploiting the resources and benefits of the countries they were settling in, without anyone asking what they were contributing and whether they actually liked being here. They set out to create something subversive, that asked interesting questions ***Image***about us and that would allow us the opportunity to hear the views of recent immigrants as to how they view their new home and the people in it.”

An Immigrant’s Guide to Britain launched on Channel 4, with German comedian Henning Wehn and his gang of first-generation immigrants exploring various locales and cultural traditions. “Channel 4 really liked the fresh approach to such a controversial and divisive subject,” says Smith. “They were especially interested in the hybrid of factual and unscripted comedy.”

Formatting the show for local markets was a natural evolution, Smith says. “Never has a format about immigration been timelier; so many countries are having debates about immigration and there are very few formats that tackle this subject and I’d argue none that do so in such a lighthearted and entertaining way. Every country has customs, traditions or food that seem perfectly normal to inhabitants but very strange to foreigners, and it’s fascinating to see this pointed out.”

A German version has been done for SWR. “Their cast includes a Syrian refugee who had already become popular on YouTube from his lighthearted videos about Germans; a man from Mozambique who was helping to renovate the home of a senior producer, who was struck by how funny he was; and a South Korean woman who was an actor and model in Korea before she moved to Germany, where she was met by researchers at an integration class,” Smith explains. “We’re confident about being able to announce some other deals in the near future as we’re close in a number of territories, including the U.S., where all3media America is developing the format.”

This article continues here.

Distributor Spotlight: WDR mediagroup

***Image***ADDRESS: Ludwigstrasse 11, 50667 Cologne, Germany 
TELEPHONE: (49-221) 2035-2123
WEBSITE: www.wdr-mediagroup.com/en
HEAD, CONTENT: Stefanie Fischer
SENIOR SALES MANAGER: Nicole Offergeld
CONTACT: sales@wdr-mediagroup.com
PROGRAMS: Made with Love: home renovation, imago.TV, WDR, Germany; My Garden on a Plate: daily, access prime-time cooking competition, ITV Studios Germany, WDR, Germany; Suck It Up!: fictional comedy/remake, Molina Film, WDR, Germany.
TRAILERS: Please visit WDR mediagroup’s Screening Room to view clips of Suck It Up! and more.

***Image***“Our format catalog is characterized by great diversity. It includes game, quiz and comedy shows, various kinds of reality formats as well as fictional series. Over the last few years, the range has been growing continuously to include something for everyone. However, high quality and originality are integral to all of them.”

—Stefanie Fischer, Head, Content

This Week's Top 5

Korean Drama Optioned for Russian Remake

CJ E&M has notched up deals for a number of its Korean crime series, including Signal and Tunnel.

CTV Unveils Music Format The Launch

CTV is introducing The Launch, a new six-part music series that is the first TV project resulting from the partnership between Bell Media and record executive Scott Borchetta (American Idol), the founder, president and CEO of the Big Machine Label Group (Taylor Swift, Reba McEntire).

KABO’s Cops on the Block Lands in Ukraine

ICTV in Ukraine has licensed the scripted comedy format Cops on the Block from KABO International.

More Married at First Sight South Africa

A second season of Married at First Sight South Africa has been greenlit for production, set to air on Lifetime this fall.

Q&A with Red Arrow’s Michael Schmidt

Michael Schmidt, Red Arrow’s chief creative officer, talks to TV Formats about how the group’s companies collaborate to create ideas that can be easily adapted across multiple markets.


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***Red Arrow International ***

***Viacom***

***All3Media International***

Have a press release you want to submit? Please e-mail Kristin Brzoznowski and Mansha Daswani.

For advertising opportunities, contact Ricardo Guise.

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