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September 28, 2020
Dori Touts Flexibility & Fast Adaptation
By Kristin Brzoznowski
As part of Dori Media Group’s efforts to further its formats business, the company has started an internal 12-week creator accelerator process, calling for creators to submit ideas in order to find the best new non-scripted formats. “By the end of the process, we will produce a trailer or pilot that we will bring to market,” says Nadav Palti, president and CEO of Dori Media Group.
The coronavirus pandemic and subsequent production shutdowns came amid a period of high production momentum for Dori Media in Israel, Latin America and the U.S., Palti says. “The preproduction and postproduction stages can take place, in one way or another, even during these days, under limitations. The key is flexibility and adaptation.”
Regarding preproduction, Dori Media is continuing to work on new developments and writing. “We have progressed feverishly in the preproduction stages of different new high-end series.”
Regarding postproduction, Dori Media has prepared accordingly, transferring technology, computers, editing equipment and the like as much as possible to the homes of its team members. “This way we can continue working even from a distance,” says Palti. “In this way, we reduced the damage to a minimum.”
Regarding shooting, the company has been continuously adapting to the new limitations: “Shoot when permitted and halt when necessary.”
Palti says, “While maintaining the procedures and rules, we maximize the process in order to continue producing quality content. When the situation fully resumes, we will be able to continue productions in a ‘pre-corona’ process and answer the market needs quickly.”
When the pandemic began, viewers were looking for programming that allowed them to escape reality, but preferences have started to shift. “Now that the coronavirus is a part of our lives and seems like it will be for a while, we feel that the demand for content has returned to the period before the crisis,” Palti says. “The viewer at home is getting a variety similar to what they watched before the crisis began: dramas, reality and other genres.”
“Our priority during this complex situation has been, together with our clients, to keep entertaining and to offer their viewers the solutions they need,” Palti continues. The Dori Media catalog consists of titles in various languages from Israel, Argentina, Spain, Russia, Japan, China and elsewhere, “which makes it even more suitable to worldwide demand. Our catalog also consists of many titles that can be adapted to the situation, and we are helping our clients to rethink game shows with minimal risks such as AHA! Experience, Smart Face, The Selfie Challenge, Intuition and My Home Page.”
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