April 22, 2019
The only website for the formats industry.
In this week's edition:
• Over the Atlantic with Rabbit Films
• Distributor Spotlight: Armoza Formats
Over the Atlantic with Rabbit Films
By Chelsea Regan
Six celebrities, a trained sailor and a medical professional are all in a sailboat and headed to the Canary Islands from the Caribbean. One celebrity leads the team. Technology cannot be used. How do they complete the voyage? This is not, as you may have thought, the start of a tricky riddle or clever joke; it’s the basis of a successful original format from Rabbit Films that shows how a maritime adventure can double as a journey of self-discovery.
In Over the Atlantic, a group of celebrities—professionals in their respective entertainment fields, but novices at the helm—take to the high seas with a trusty captain to help them steer the way to their destination. Along the voyage, the famous personalities put their wills to the test against the waves and winds out on the open ocean while connecting with their inner selves and sailing teammates, unable to access the internet to reach their land-based families and friends. All the while, cameras follow their every move and maneuver against the Atlantic.
“The audience does not only get to follow an interesting journey, where rookies develop themselves as sailors and grow a special bond within the team, but this format reminds and shows what kind of effect being connected to nature and away from technology has to different human personalities,” says Jonathan Tuovinen, the COO and head of international at Rabbit Films. “After all, tech-detox and adventure holidays are the booming trend in the travel industry at the moment.”
Developed by Rabbit Films’ in-house team, Over the Atlantic first launched in Finland, where it became the highest-rated show of all time on Discovery Networks’ TV5 in the Nordic country, with an audience share of 32 percent. The second season of the format is slated to bow on TV5 this fall.
Since its debut in Finland, Over the Atlantic has been adapted in both Sweden and Denmark for their local Kanal 5 channels, and has been licensed in Belgium to a yet-to-be-announced broadcaster. The celeb-centered adventure-reality series has also been optioned to France, Germany, Spain and the Netherlands.
Across the various markets, the format has largely remained the same, according to Tuovinen, who explains: “Finland season one sailed from the Caribbean to the Canary Islands, whereas the following adaptations have all gone the opposite route. The Danes also had a slightly larger boat at their disposal, but otherwise, the format has been relatively similar.”
“The structure of the format is that after the take-off episode, each episode focuses on one celebrity at a time,” Tuovinen adds. “The sailing always ends at the arrival of the end destination. But there can be flexibility regarding the route, duration of the sailing, crew and boat size, for example.”
Though so far Rabbit Films has solely secured deals for Over the Atlantic in Europe since its launch at MIPCOM in 2017, Tuovinen hopes that the format will soon be on the deck for broadcasters in the Americas and Asia.
Distributor Spotlight: Armoza Formats
ADDRESS: HaArba’a St., Tel Aviv, 6473916, Israel
TELEPHONE: (972-3) 540-8333
CEO: Avi Armoza
HEAD, SALES: Sharon Levi
HEAD, DEVELOPMENT: Nehama Cohen
HEAD, ACQUISITIONS: Michal Itzhaki
PROGRAMS: Muna: 8x30 min., scripted/drama, Drama Team, Kan, Israel; Red Lines: 13x60 min., scripted/drama, Tedy Productions, Kan, Israel; The Conflict: 60 min. eps., factual entertainment, AIM Marketing & Eran; My Life in 60 Seconds: 18x30 min., scripted/comedy, Tedy Productions, Reshet, Israel; Mind Blowing: 30 min. eps., factual, Art Media; The Four: 90-120 min. eps., prime-time singing competition, Armoza Formats; Dance Revolution: 11x90 min., prime-time dance competition, Fair-Play/Québecor Content, TVA, Canada; Sex Tape: 60-90 min. eps., social experiment, Armoza Formats; Singerella: 60 min. eps., prime-time factual, Armoza Formats; Still Standing: 60 min. eps., studio game show, July-August Productions, Channel 10, Israel.
TRAILERS: Please visit Armoza Formats' Screening Room to view clips of Mind Blowing, Muna, My Life in 60 Seconds, Red Lines, Sex Tape, Still Standing, The Conflict and The Four.
“Armoza Formats has become a key player in the international content market, rapidly growing to be one of the top independent creators and distributors of global content. Taking the best of Israeli and international creative talent, Armoza Formats spearheads the emergence of compelling content in today’s dynamic market. Our mission is to meet the challenges of the fast-changing media industry with creative broadcast solutions. Armoza Formats has a proven track record of success across all genres, from our prime-time singing competition The Four, with two hit U.S. seasons; to the spectacular prime-time entertainment show I Can Do That!, now licensed in over 20 countries; and the hit game show Still Standing, with over 5,500 episodes globally. At MIPTV this year, we [focused] on our scripted offering, launching three new series. Red Lines, Muna and My Life in 60 Seconds all come from Israel, a market that has become synonymous with high-quality dramas. Each of these titles comes with its own compelling and unique take on their genre, supported by the strong and successful figures behind their stories. In addition, we [brought] two new non-scripted formats to MIPTV that aim to change our perspectives and bring us closer to understanding, whether it’s understanding each other in The Conflict or understanding the supernatural in Mind Blowing.”
—Avi Armoza, CEO
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