June 24, 2019
The only website for the formats industry.
In this week's edition:
• Love at First Song Hits the Right Notes
• Distributor Spotlight: Inter Medya
Love at First Song Hits the Right Notes
By Kristin Brzoznowski
Mixing elements of dating and music shows, Love at First Song (LAFS) matches people who are looking for their soulmates through their musical tastes. The concept was one of the first projects to come from the global development arm of CJ ENM. It was born from the idea that someone's taste in music can be a deal-breaker for a potential partner.
“One of our colleagues was talking about her not-so-eventful date over the weekend and how though the guy seemed great, she couldn’t get over the fact that he had bad taste in music,” says Jihee Kim, head of global content development at CJ ENM. "This got us questioning whether people could fall in love through music. Starting from this initial spark, we explored how it could translate within a music-based program.”
While developing the show, the team pinpointed that the concept could work really well in Vietnam, where the genres of dating and music are “widely popular, but at the same time, the market was so saturated with similar programs that viewers were looking for something fresh—a unique twist on the genres,” Kim says. “We pitched the idea of Love at First Song, and it was successfully commissioned in Vietnam. After localizing the program to better fit the needs of the Vietnamese market, it aired successfully, and that was how Love at First Song came to be.”
The original show launched in Vietnam on VTV3 in January 2018. It was number one in the ratings in Hanoi for 11 consecutive weeks and held onto the position for 13 out of 14 episodes, according to Kim. It boosted channel ratings by 30 percent, and the most-viewed clip on YouTube reached 55.6 million views.
After Vietnam, Malaysia came on board, successfully adapting the show. It has also been commissioned in Korea, where it is currently in pre-production to air in August. The format has been optioned in a number of territories, including Denmark and, most recently, Australia. “We are still getting many offers from across the globe,” says Kim.
There’s also an option on the format in the U.S. market, with the multihyphenate musician John Legend and American Idol producer Simon Lythgoe working together to develop the series. “As the U.S. is the biggest market in television, having a deal [there] is important,” says Kim. “In March this year, when we released news about the option deal in the U.S. with John Legend, we had inquiries from many new territories. We can't say for sure since LAFS in the U.S. is still an option deal, but if you look at the case of one of our earlier hits, Grandpas Over Flowers (Better Late Than Never), format sales picked up positive momentum after broadcasting two seasons on NBC.” Grandpas Over Flowers has now been commissioned in more than ten territories.
This article continues here.
Distributor Spotlight: Inter Medya
ADDRESS: Istanbloom Offices, Kore Sehitleri Caddesi
16/1 Zincirlikuyu, 34394 Istanbul, Turkey
TELEPHONE: (90-212) 231-0102
CEO & FOUNDER: Can Okan
PROGRAMS: Exathlon: 150 min. eps., prime time/sports/reality; The Perfect Couple: 60-90 min. eps., prime time/dating; 19: 60 min. eps., prime time/quiz show.
TRAILERS: Please visit Inter Medya’s Screening Room to view clips of Exathlon and The Perfect Couple.
“Founded in 1992, Inter Medya has established itself as one of the most successful content distributors in Turkey. Specializing in the sales of Turkish TV series and feature films, the company has also recently started to develop and produce entertainment and reality formats, taking important steps to becoming a significant content distributor in the field.
The company managed to earn its clients’ trust and loyalty through a satisfactory and sustained service record and a library that always manages to stay current. Consistently and reliably spreading the Turkish TV, film and format industry to the foreign market, the company is adamant about developing and increasing this contribution in the coming years.”
—Can Okan, CEO & Founder
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