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World Screen Newsflash

July 23, 2020

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pocket.watch Turns Digital-First Brands into Global Franchises

Boasting more than 25 million YouTube subscribers for his channel Ryan’s World, 8-year-old Ryan Kaji has gone from posting online videos of him and his family to a full-fledged franchise known the world over—thanks to the backing of pocket.watch.

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pocket.watch has positioned itself as a new kind of studio, creating global franchises from the YouTube stars and characters loved by Generation Alpha. The company partners with the top creators in digital media to produce content and associated products, ranging from toys to toothbrushes to TV shows.
 
Alongside Ryan—whose brand profile includes the live-action series Ryan’s Mystery Playdate, which has reached more than 33 million viewers across Nickelodeon and Nick Jr. over the course of three seasons—pocket.watch’s roster includes the successful HobbyKidsTV and Jason Vlogs. The company recently unveiled its brand plans around 6-year-old Diana from the YouTube channel Kids Diana Show. The Love, Diana franchise for kids ages 2 to 7 includes expansion of her YouTube channel—said to be the third-largest in the world—while extending into gaming, OTT streaming and a consumer-products line, including toys and apparel.
 
Thanda Belker, the senior VP of global distribution at pocket.watch, spoke to Kristin Brzoznowski, executive editor of World Screen, via video conference about the company’s global franchise-building strategy and the power of pocket.watch’s incredibly popular content creators in connecting with Generation Alpha everywhere they are.

See pocket.watch’s Summer 2020 Showcase here.

More from pocket.watch


Ryan's Mystery Playdate

***Video***(Live action, 60x22 min.) Join Ryan, his parents, and animated friends as they complete challenges and unlock mystery boxes to help him discover who his mystery playdate is!
Watch now on WorldScreenings.com


Ryan's World Specials: Toon Tales 

***Video***(Animation, 12x22 min.) Introducing Ryan’s World in fully-animated specials! This series features all of your favorite Ryan’s World characters, Ryan, Gus the Gummy Gator, and Combo Panda.
Watch now on WorldScreenings.com


Ryan's World Specials: Learn & Play 

***Video***(Live action, 15x22 min.) Join Ryan, Gus the Gummy Gator, and Combo Panda from Ryan ToysReview as they answer questions only science can solve by performing kid-friendly experiments.
Watch now on WorldScreenings.com


Ryan's World Specials

***Video***(Live action, 60x22 min.) Join Ryan, Gus the Gummy Gator and Combo Panda as they review toys, open surprise eggs, and perform kid-friendly science experiments!
Watch now on WorldScreenings.com


Love, Diana

***Video***(Animated, 40x5.5 min.) Diana protects her friends and the Land of Play from Boris the Baron of Boredom and his minions of the mundane.
Watch now on WorldScreenings.com


Kids Diana Show Ultimate Mishmashes

***Video***(Live action, 15x22 min.) The Kids Diana Show features the 5-year-old Ukrainian darling and her family making learning fun through songs, games, and creative visual effects.
Watch now on WorldScreenings.com


Jason Vlog's The Do Crew

***Video***(Animated, 24x11 min.) When Jason and his brother Alex need something fixed, built or repaired, they call their friends the Do Crew for help.
Watch now on WorldScreenings.com


Jillian's Mystery Craft Box

***Video***(Live action, 10x10 min.) With the help of her adorable crafting buddies, Jillian must create a craft using only the items given to her in a mystery box.
Watch now on WorldScreenings.com


Onyx Monster Mysteries 

***Video***(Animated, 12x7 min.) With great compassion and super cool gadgets, the brave Onyx Family works to save the planet’s most endangered species—monsters!
Watch now on WorldScreenings.com


Dollar Toy Squad

***Video***(Stop-motion animation, 13x9 min.) A ragtag team of plastic bootleg action figures, thwart the evil-doings of Rust-O-Tina and her band of maniacal, metal toys.
Watch now on WorldScreenings.com

 

Visit pocket.watch’s Screening Room here


pocket.watch Contacts: Stone Newman, Chief Revenue Officer; Thanda Belker, SVP, Global Distribution; Danny Spronz, Managing Director, EMEA; Anshuman Misra, Managing Director, APAC; Albie Hecht, Chief Content Officer.

 

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