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World Screen Newsflash

July 8, 2020

HBO Latina America

HBO Latin America Offers Innovative Content to Engage Global Audiences

***Video***For more than 17 years, HBO Latin America has been a pioneer in the production of high-quality original content in the LatAm region. And the programming roster is continuing to grow, “telling stories about unique and relevant topics through diverse points of view,” says Xavier Aristimuño, VP of licensing. “We offer content that awakens global interest in the Latin American audiovisual industry, proudly positioning our productions to new audiences around the world. We guide our future through innovation, taking risks and developing powerful narratives that explore new, challenging formats and engage global audiences.”

HBO Latin America’s international distribution and licensing department has seen gains each year, Aristimuño adds, “assuring our international clients a unique service in our industry, supporting all of the relevant areas in the distribution process. Our global customers not only enjoy the quality of our award-winning content, but they also count on all of our branding, digital and marketing resources that characterize the HBO brand.”

Its original productions have aired all across Latin America and the Caribbean, and are also present on HBO platforms around the world. Even still, enlarging the global footprint for this content remains top of mind.

“We guide our path by providing unparalleled relevance for our audiences, searching for unique and powerful stories,” says Aristimuño. “Producing premium television for us has simply been a continuation of many years of placing exceptional talent in all areas of production.” All of HBO Latin America’s original productions are HD/4K quality and dubbed in English, Spanish and Portuguese.
 
“Without a doubt, the increased international success of multicultural content has cultivated acceptance in markets that previously focused mostly on local content,” Aristimuño notes. “It has given clients and potential clients the time to understand and enjoy the quality of our productions. The result has been clear, giving us an important boom in sales and brand positioning in different regions of the world.”

To date, HBO Latin America has produced more than 30 titles that add up to more than 450 hours, comprising series, miniseries and documentaries. The programming can be divided into three key segments. The first being the classics—productions that marked an era in Latin American production such as The Bronze Garden (El Jardín de Bronce), The Business (O Negócio), Psi and Sr. Ávila. The second category is its most recent hits, such as The Secret Life of Couples (A Vida Secreta dos Casais), Joint Venture (Pico da Neblina) and He, She, They (Todxs Nós), as well as the latest premiere, Hard. The third category is upcoming productions, “which are generating enormous expectations and interest from international clients,” Aristimuño says. These include Amongst Men (Entre Hombres), The American Guest (O Hóspede Americano) and its first Colombian scripted original production Mil Colmillos.

With all its programming, the mandate has always been, and continues to be, innovation, maintaining the quality that characterizes the HBO brand. “The HBO name is synonymous with quality,” Aristimuño says. “All of our series produced around the world have similar levels of production value. We will continue with our proposal of investing in and developing high-quality, provocative and innovative content. We always have high expectations for all of our productions, as they are enjoyable plots that are relatable through suspense, action and drama.”

Over the last year, HBO Latin America has closed agreements with platforms in various territories, and the aim is to further these efforts in 2020. “We are especially excited about the new markets in countries such as Japan, Russia, Australia, England, Italy, Turkey and Belgium, and we are in negotiations with buyers in France, Germany, India, MENA and some countries in Asia,” Aristimuño says. “We’re also proud of continuing to have our HBO Latin America content in the United States, including on the recently launched HBO Max platform.”

See HBO Latin America’s Summer 2020 Showcase here.

More from HBO Latin America


The Bronze Garden (El Jardín De Bronce)

***Video***(Drama/suspense, S1: 8x60 min., S2: 8x60 min.) Based on the book of the same name by Gustavo Malajovich, follows the desperate struggle of architect Fabián Danubio to find his daughter, Moira, who has disappeared inexplicably and without a trace. Getting no answers from the police, Fabián decides to take matters into his own hands, conducting the search investigation himself. In the second season, the plot follows Fabián and Moira’s life after reuniting. They each struggle to fight their own internal battles following everything they’ve been through, while Fabián decides to take on another case.
Watch now on WorldScreenings.com


The Business (O Negócio)

***Video***(Comedy/drama, S1: 13x60 min., S2: 13x60 min., S3: 13x60 min., S4: 12x60 min.) Follows the daily lives of Karin, Luna, Magali and Mia, four luxury escorts who come together with the common goal of revolutionizing the world’s oldest profession. With the use of different marketing strategies to gain territory in the market, and establishing their own company, “Oceano Azul,” these girls deal with the most unexpected situations, while dealing with their own internal conflicts.
Watch now on WorldScreenings.com


Sr. Ávila

***Video***(Drama, S1: 13x60 min., S2: 10x60 min., S3: 10x60 min., S4: 10x60 min.) The International Emmy Award-winning series follows the story of Roberto Ávila, a tormented man living a double life as a criminal and a family man. A very complex character, Ávila gets involved in an underground web of contract killings and ends up appointed the head of the organization.
Watch now on WorldScreenings.com


Joint Venture (Pico da Neblina)

***Video***(Drama, S1: 10x60 min.) Under the general direction of Quico Meirelles, depicts the story of a young drug dealer who decides to leave the criminal life behind and use his knowledge to trade within the law, in a fictitious São Paulo where marijuana has just been legalized.
Watch now on WorldScreenings.com


Hard

***Video***(Comedy, 6x30 min.) An adaptation of the French series of the same name, follows the story of Sofia, a dedicated housewife who is recently widowed. After the sudden death of her husband, Sofia watches as her perfect life falls apart upon discovering that he lied throughout his entire life about his profession; and the inheritance he leaves comes in the form of a production company for pornographic films. Now she must adapt to her new life.
Watch now on WorldScreenings.com


He, She, They (Todxs Nós)

***Video***(Drama/comedy. 8x30 min.) Follows the story of Rafa, a young, 18-year-old, non-binary pansexual who decides to leave their family and move into the home of their cousin, Vini, in São Paulo. Vini already shares the space with his best friend, Maia, and both are surprised to discover that Rafa identifies with a neutral pronoun and not with the female or male gender.
Watch now on WorldScreenings.com


The American Guest (O Hóspede Americano)

***Video***(Drama, 4x60 min.) Written by Matthew Chapman and directed by Bruno Barreto, follows the journey of former U.S. President Teddy Roosevelt, played by Aidan Quinn, alongside Brazilian army officer Cândido Rondon, portrayed by Chico Diaz, in a quest to explore unknown regions and come face to face with indigenous inhabitants of the Brazilian Amazon.


Mil Colmillos

***Video***(Drama, 8x60 min.) The first HBO Latin America original fiction series produced in Colombia. Directed by Jaime Osorio and Pablo Gonzalez, the series follows the story of an elite commando on a mission, deep in the jungle, to find and destroy a powerful and mysterious leader. Filmed in the heart of the Amazon, the series has the rainforest as a defining element of the story.


Amongst Men (Entre Hombres)

***Video***(Drama, 4x60 min.) Based on the cult novel by Germán Maggiori, takes place in the underground world of Buenos Aires in the ’90s where there are no differences between saints and sinners. A VHS cassette is the trigger. In it, a recording of an orgy with a tragic ending. A senator with great political aspirations who participated unleashes a path of death, destruction and madness as he tries to recover the lost material.
Watch now on WorldScreenings.com


Psi

***Video***(Drama, S1: 13x50 min., S2: 10x60 min., S3: 10x60 min., S4: 10x60 min.) Created by renowned psychiatrist Contardo Calligaris, tells the stories inside and outside the office of a psychoanalyst interested in unconventional cases that challenge him, sometimes exposing him to danger. All stories are based on real-life cases treated by Calligaris that explore the most hidden spaces of the mind.
Watch now on WorldScreenings.com

Visit HBO Latin America’s Screening Room


HBO Latin America Contacts: Emilio Rubio, CEO; Luis F. Peraza, President, Networks; Roberto Rios, Corporate VP, Original Production; Gustavo Grossmann, Corporate VP, Networks; Xavier Aristimuño, VP, Licensing.

 

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